Business Speculation

Impact Wrestling Should Sign Brock Lesnar

Impact Wrestling should make a strong offer to bring in Brock Lesnar. A move that sould greatly maximize Impact’s popularity. As well as make them real completion for WWE and AEW.

Impact Wrestling is seemingly on the latter end of what has been a long rebuild. Signing Brock Lesnar would be the highest profile signing Impact has made. The move would immediately get people talking about Impact. Not to mention give them plenty of quality match ups and top wrestling storylines.

Lesnar’s sure to be expensive deal would be paid for with the business Impact could do with the former WWE Champion. This could even help AXS get better clearances due to Brock Lesnar. It could also open a major paying third party television deal for Impact. Impact should also be able to do tremendous PPV business with Lesnar. As well as with touring in the post pandemic era.

Impact Wrestling launched in 2002, founded by Jeff and Jerry Jerraett to fill the void left by the loss of WCW and ECW. The early model for the business was to produce weekly PPVs. After the losses quickly stacked up, the Jarrett’s sold to the family of Dixie Carter ( who was working as their publicist the time). The Carter’s Panda Energy became the new parent company for the promotion. The promotion survived long enough to do a time buy on Fox Sports Nets After this failed to be financially viable , they eventually found their way on Spike TV.

Ratings success on Spike led to a lucrative tv deal. This and several international tv deals helped to get the company solvent for a short time. They also had some early success with PPV and moderate success on house shows. But overtime it became harder and harder to monetize beyond TV rights. Critics often criticized the company for his nonsensical storylines and poor booking for much of its history. As well as there tendency to overpush stars from the past at the expensive of their own homegrown talent.

A few years affer the failed attempt to go up against WWE on Monday Nights. Spike TV quietly cancelled Impact. By this point Panda Energy stopped funding Impact and gave it in full to Dixie Carter. After a brief run on Destination America Impact wound up with a low paying tv deal on PopTV. The company began to lose massive amounts of money. Many core members of the roster began to leave for greener pastures.

As the company fell into dire straights finacially, Dixie Carter began to leverage stock in the company to many different companies and individuals. These included Aroluxe, Anthem, and Billy Corgan. While Corgan seemed poised to eventually buy the company whole it soon became apparent that Anthem wanted control. A long legal battle between Corgan and Carter led to Dixie remaining owner of the company. But control soon ended up in the hands of Anthem.

The Anthem ownership had a rocky start… Impact lost its deal with Pop and had to sign with Pursuit TV…A cable station with far less clearances. Eventually Anthem was able to purchase a majority share in AXS TV, thus given Impact a stable new home owned by their parent company.

By this point the company had already begun a long rebuild. Which resulted in a creative overhaul and the development of homegrown talent. The company appears more financially stable then it has in years.

Brock Lesnar re-signed with WWE in in 2009 to much fanfare shortly after his MMA carreer ended. Since then he has continued to remain a top star for the company since then..Winning multple WWE and Universal World Champions. Lesnar has consitantly been  pushed as a top attraction in his current twelve year run with the company‚Ķ.Outside of a few planned sabbaticals and a few isolated UFC returns.

Lesnar has  been a free agent before  many times during this run but in the end WWE Chairmen Vince McMahon has always offered the wrestler enough to stay. Outside of a return to UFC there is now another potential option in the over one year old All Elite Wrestling.

Brock Lesnar originally signed with the WWE developmental system in 2000 right out of his successful College Wrestling Career. After a few years of season in Ohio Valley Wrestling, Lesnar was called up to the main roster and immediately groomed for stardom. Winning his first World Title over the Undertaker at Hell I The Cell 2002. Lesnar would win is second WWE World Championship by defeating Kurt Angle at  Wrestlemania XIX.

But overtime Brock Lesnar grew weary of the road and eventually asked for his release. His run ending in a controversy match with Bill Goldberg. After a brief flirtation with NFL Football and some appearances in Japan…Brock Lesnar sued to get out of the remainder of his WWE contract to persue a UFC career. After both parties settled Lesnar debuted for the UFC.

Brock quickly was moved to the top of the UFC Card and even became UFC Heavywieght Champion when he defeated Randy Culture. But after losing the title to Cain Velasquez his UFC carreer began to wane. Mostly do to a bad case of Diverticulitis that seemed to hinder his abilities in the Octagon. Brock’s retirement in UFC lead to his return to WWE.

Brock Lesnar is a former NCAA Heavyweight Champion during his Amateur Wrestling carreer at the University of Minnesota . A pedigree to that no doubt led to to WWE’s original recruitment of the decorated wrestler. And also made him a legit prospect going into his UFC Carreer. Brock never played NCAA Football despite once trying for a career as an NFL Guard for the Minnosta Vikings. Being cut before his lone training camp ended.

Leave a Reply